Sarah Jessica Parker has launched Stella Artois and Water.

org's Pour it Forward campaign, reprising her role as Sex and the City character Carrie Bradshaw, starring in a short film raising awareness of the global water crisis. The campaign encourages people to swap their usual drink for a Stella Artois, to help fund access to clean water for someone living without it, and Parker commented 'If Carrie was made aware of this important and fantastic partnership and initiative, I'm sure she wouldn't waste a beat putting down her Cosmo and opting for a Stella, and I know that she would encourage all of her friends and audience to do the same'.